Once upon a time, there was an age when companies heavily relied on newspapers, pamphlets, and brochures to gather their consumers. But, gone are those days when consumers were all gaga about papers. Internet has revolutionized marketing, and in the last few years, it’s digital media that has stormed the marketing industry. Online experiences and interactive content is the need of the hour. The more relevant is your marketing, the more chances you have of increasing your ROI.

What is Digital Media?

In a layman’s words, Digital Media is a platform that mixes quality content with Internet technologies to create something that is more engaging, entertaining and comprehensible. Basically, it is an umbrella term that enlists almost everything that you view on Internet. Those swift applications on your mobile phones, the Youtube videos, the presentation slides on Powerpoint or those well-written blog posts. Right from simple story-telling through videos to intriguing Virtual Reality, digital media covers almost all ultra-modern techniques under its radar.

Listed below are some common techniques or tools that are most frequently used by companies to market their products as well as inform and entice their customers.

Digital Branding

This brand management technique has emerged as one of the most crucial forms of digital media. With its roots emerging from direct marketing, it serves as the most effective technique to establish a strong relationship between customers and the brand. People, however, often confuse it with digital marketing. While the ultimate objective of digital marketing is sales increment, digital branding mainly aims at brand recognition.

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Companies making use of this technique chiefly aim in enhancing their brand image thereby going for long term customer loyalty. They make use of consumer data to create and distribute content through digital channels. The most common marketing techniques that are used for digital branding are:

1. Video Advertising

2. Social Networking

3. Online PR

4. Game Advertising

1. Video Production

Recently, a market survey revealed that around 80% of senior marketing executives include video content in their marketing campaigns. No wonder that video production is in huge demand. Customer testimonials, web commercials, event videos, and marketing videos – this valuable digital media tool provides vast opportunities for creating brand awareness and educating their customers about their products.

Besides these benefits, video production also goes easy on the eyes and serves as an excellent way of call-to-action. With corporate videos, marketing is not only easy and fun, but is also effective when it comes to sharing, especially on social media.

We offer 2D corporate videos and motion graphic services, 2D Animation Video, Corporate Video Presentation World Wide.

2. Web Development

As a digital media tool, Web Development provides innumerable benefits to the corporate sector. Ever since the commercialization of the web has taken place, web development has been an ever growing industry. It is less expensive, easily accessible (even on cell phones which means your customers are available to you when on the go), and of course, is easy on advertising.

The content of a website speaks for its company. Even a simple static page with text can work wonders given it is designed and developed in the right way. However, the biggest challenge that this industry has thrown is the selection of a good website development firm as over the years, web development has become a lucrative earning medium for almost every tech-savvy guy.

3. Online Marketing

At last, but not the least, comes the fourth horseman of digital media – online marketing. According to Techopedia, “Online marketing is a set of powerful tools and methodologies used for promoting products and services through Internet. It includes a wide variety of marketing elements than traditional business due to the extra channels and marketing mechanisms available on the Internet.”

While this definition of Techopedia offers the most apt description of online marketing, it certainly does not enlist the many benefits it has to offer which are:

Yantram Studio is a full Real Estate Marketing Agency in World Wide, Yantram offers Real Estate Web Development, SEO, PPC, Social Media Marketing ( SMM) other Online Marketing services.

4. Cost effective marketing

Better visibility in search engines because of techniques like Search Engine Optimization
Seamless marketing owing to efficient techniques like content marketing and display advertising

While digital media can yield successful results for companies, it is crucial for companies to team with right partners. Producing useful content with digital media requires diverse skills – technical, analytical as well as artistic – and a balanced coordination of these skills.

If you have long been searching for the correct partners, then Yantram is your last stop. With a team of skilled personnel, Yantram caters numerable marketing solutions to its customers via digital media tools that give them competitive advantage over traditional advertising.

Article source: http://www.yantramstudio.com/blog/digital-media/digital-media-and-its-four-efficient-tools-by-yantram-digital-media-agency/

When it comes to architectural renderings you want to showcase the design as much as possible, which is why you want to choose a few renderings to use for each project to make an impact. Firstly, you want to ensure you choose a reputable company. Ensure you do your research. Architectural Studio This is used by creating a night time effect with the property as the prominent point, offering it in a darkened light with dimmed lighting, so the clients can imagine the effect for themselves and know what the project is going to look like the first night after it is completed. One of the architectural rendering techniques which can be very powerful is the attention to detail technique. Architectural animation services One of the most common architectural rendering techniques is the evening or night time approach.

Of course you don’t want to break the budget, but outsourcing your rendering services can save you a considerable amount of money and time in the long run. The best option is to choose three architectural rendering service providers you feel you could work with. 3d animation studio There are some very important factors to take into consideration when it comes to choosing the software or the architectural rendering services to help you get the design drawings you need to reach your clients moving forward. It helps them put the client in the property before the build begins, giving them what they need to imagine living or working in the property in all types of conditions, day and night. Drawing a property with a roof loaded with snow and white snow surrounding the property can make quite an impact, helping the client imagine their new property with ease and confidence. Architectural renderings are used daily to provide an overall view of the project design. Architectural Design Studio The detailed design is something that all clients can relate to and is exceptionally popular with architects from around the world. Depending on the location of the project, the storm can be anything from rain to snow.

Having the rendering completed in a choice of seasons is also a very effective and well-used rendering technique. Architectural design outsourcing There are a few techniques that are used regularly by architects and rendering service providers to give their clients a complete overview of the design. Another very common technique is to draw the property or project in stormy weather. Three is a great number which enables you to review and compare the options available to you, narrowing down your search until you find that one company that will provide you with fast, effective, high quality and affordable rendering solutions that you can rely on and trust. Architectural planing companies Once you have reviewed and compared the companies against each other, you want to identify the best possible prices.

You need a company with years of experience that can provide you with selection and flexibility. Architectural and design services It is designed to give them a complete feel of the project. It helps architects and clients identify with the project, see what changes need to be made and see the final product before the building process begins. This is why outsourcing for an artist via an online platform which enables you to be approached by numerous artists, each one bringing their own experience and knowledge to the table at different prices, so you can choose the one you feel will provide you with the best service and support for this particular project. Architectural visualisation studio In this particular architectural rendering, the artist will focus extensively on detailing of the grass surrounding the property, adding reflections and even shade the trees may provide.

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Restaurant INTERIOR EXTERIOR DESIGN | Dining decorating ideas ( modern, Restaurant, ideas, interior, exterior, design, best, 2018, furniture, in-door, out-door, dining, photo-realistic ). The Brickell Bay Boardwalk is unique and first in-door & out-door dining experience in Miami, located near to Mandarin Oriental Hotel. A huge restaurant with 2700 Sq ft area with modern furniture and different amenities area makes it more beautiful and unique. With an elegant dining area outside in front of water makes property more attractive.

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For more details please visit our website: http://www.yantramstudio.com/3d-walkthrough-animation.html

 

YantramStudio proudly publishes realistic 3d architectural Beach, landscape design idea, exterior design real photo animation walk through. Our Studio strongly represents our decade-old arduous journey to become a top-class renowned brand for 3D designing, an envy to every studio in the CGI world.

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There is a lot of to design than simply the skin look of a building. Interior style design may be a large a part of why folks notice therefore me buildings so stunning. Granted, the skin is that the half that originally grabs the eye, however the inside is what makes the building unforgettable and useful. Throughout history there are unimaginable works of art created out of stone, wood and metal. The outer portion is careful and complicated. 3d building drawing Move within and you’ll see that the intricacies don’t seem to be restricted to exterior walls.

Architecture and style should go hand in hand. From the fashionable buildings to the classic columns of ancient Roman Temples, the styles square measure designed around operate and wonder. A home is over four walls and a roof. It is an area that stands with the exception of nature and attracts the attention to its beauty and kind. By operating along, style and design create four walls and a roof such a lot a lot of. architectural rendering companies It is over operating. A builder will build associate building that’s useful. It provides area, shelter and protects. However that’s not continuously enough. Yes, one component of man’s basic wants is met however the building is esthetically pleasing moreover as useful.

Blueprints square measure varieties of history. They’re pages which will go down within the annuals of history as monuments to the imagination of humankind. The design and style keep a section of our way and mark our civilization. They markers of our achievements and tell stories of the buildings that stand the take a look at of your time and last throughout the ages. Architectural Visualization Studio They will be homes, churches, workplace buildings or monuments that mark necessary folks and events.

A building is over simply four walls and a roof. It ought to have nice type of architecture. As a sentient being capable of appreciating nice works, you ought to demand a lot of in your surroundings. Beauty is over skin, or wall, deep. architectural visualization company Once more architects begin to embrace design and style, you’ll begin to examine a rebirth within the designs and totally different shapes of buildings. Homes can begin to lose their “cookie cutter” form and start to show a discrepancy.

A drive down a residential district can see homes that embrace totally different designs. It’ll be a world wherever variations square measure celebrated and folks will do over merely sleep in a home. They will own a novel piece of history and it is a showcase of a living art.

Visit: http://www.yantramstudio.com/3d-architectural-exterior-rendering-cgi-animation.html

 

3D Walkthrough Flythrough animation for Commercial Warehouse Logistic property in South Korea with amenities such as cafe, restaurant and parking. Walkthrough covers Interior and Exterior Areas of property with transparent buildings and bridges for ideas of surrounding properties with natural landscape. Motion Graphics show the growth of company.

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In the past few years, we have come across a new technology called Augmented Reality which says “Interact with your dream world through your own senses”, meaning we can play games with our gestures and body movements, we can feel a well constructed building at a foot as if it is in real and can walk around it easily via zoom in and zoom out. It is an evolution which paves the way to add information discoveries to the real world in undefined possibilities.

Today, with the advancement in technology, people have moved ahead and welcomed the interactive world of visualization with a big smile.

Let’s take an example of Education System, then and now. Don’t you feel a drastic change in the education system? A decade ago , when we used to study about animals, science, fiction or numerology, we never had such kind of interactive study materials. We were piled up with countless books of various subjects just to make our concepts clear. Now, the learning has become easy and intuitive. Children can visualize horse galloping, water evaporating, learn various scientific formula and solve mathematical problem easily by using this technology.

Augmented reality has widened the room for various industry sectors, fun, games, sports education and others by providing cutting-edge solutions at every level . Being the world more into the usage of powerful gadgets and mobile devices, vivid gaming and other applications are available in mobile app stores to demonstrate the master pieces of this interactive technology.

 

 

But, is this going to improve the marketing strategies and user experience?

As per the market research, sources have found that people are getting inclined more towards the AR applications. The applications developed using AR technology provide the customize interactive features which help people to present their information in moving, action- oriented and interactive way.

Let’s take an example of real estate.

Real estate require different and unique solutions to grab customer’s attention. Using this AR technology, you can amaze them with possible ways. Now, users can walk through their future property via one touch and feel the heaven inside. This technology helps you in preparing interactive 3D presentations which cater customers about all the aspects of their new locality or property.

This is not the end. Not only education or real estate industry, various other industries have found Augmented Reality , the best way to influence people and be advantageous to lead the competitive world.

 

 

Visit: http://www.yantramstudio.com/augmented-reality.html

This is Virtual Reality Showreel of YantramStudio consist of all Demo videos.
1. 3D Virtual Reality Application for Cardboard (iOS,Android, WerbGL)
2. 3D Virtual Reality Application for Desktop, Touchscreen, Oculus, HTC Vive
3. 3D Interactive Web Application.
4. 360 Degree Virtual Panoramic Tour for Interior and Exterior
5. 3D Virtual Floor Plan
6. 3D Virtual Shopping Mall
7. 360 Degree Video Animation in 4K

For more details please visit our website: http://www.yantramstudio.com/virtual-reality.html

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Residential 3D Architectural Walkthrough and Fly through Virtual Tour Animation. Whether it is residential, commercial or industrial property we are providing 3d walkthrough virtual animation tour, 3D Flythrough for all architectural industries across the globe.

For more details please visit our website: http://www.yantramstudio.com

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Contact Person : Ruturaj Desai
India: + 91-9909705001
USA: 1-408-705-2225
Email : info@yantramstudio.com

3D Walkthrough Flythrough animation for Commercial Warehouse Property with amenities such as cafe, restaurant, kids area and parking.

For more details please visit our website: http://www.yantramstudio.com

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Contact Person : Ruturaj Desai
India: + 91-9909705001
USA: 1-408-705-2225
Email : info@yantramstudio.com

When it comes to repainting the house, our mind stops working specially when it comes to Living Room. We feel so exhausted and fatigue that we sometimes think of dropping the idea. Again to choose colour schemes and check which colour will match the furniture!!

Living room is that area of the house which attracts the guests and family members more. We all plan the most naughtiest and healthy discussions at this area. In few words, A place to be in for hours.

Yes, it’s true that repainting the Living Room is like writing a novel. Folks, Don’t worry!! Be Happy. I am here to solve this big fatigue of yours. I will make it simple and creative for you.

Steps that will help you discard your dilemma of choosing right colours for your walls.

1. Colours should speak what you want to express and should be soothing the eyes.
2. Don’t paint your walls gaudy and make it look ugly with more that what dark colour means to you.
3. Paint it and make yourself feel like living in a paradise and refreshing.

Let’s take some of the beautiful examples which will give creative ideas for repainting your living room.

White walls involve peace and coolness around you. They are real cool option. It gives a royal look when the living space is wide. Placing and selecting furniture depends on you. Definitely pastel colour furniture will change your mood and will freshen up your mind.

Another option with white walls is this. A big living area can have a partition, if you want to combine your dining room with it. Let your imagination scream out and touch your presence. The occur colour furniture at one end and white colour sofa set with red colour couches completes the lavish look. It signifies the holiday mood.

Are you a night person? Then this option suits you. The night is always dark but when the moon shines with a bright light, the atmosphere turns calm and beautiful.

The Eye-soothing and attractive option comes in. Is your furniture royal? Make your walls look alike. The lining walls leaves a signature in your living room. Whoever comes in and look at it , they will not hesitate saying Waaaoooo!!!

There are more options for you below. But keep experimenting with colours and make your living room walls look attractive and royal like you!!!

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Interactive Augmented Reality Application for Real Estate

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According to the increasing scenario of architecture in India, there has been a noticeable growth in this industry. The designs and concepts has raised its level internationally and thus making it recognized world over. Indian Architectural Design field has been part of “Awards” and the disciplines taught here has been selected to be put upon International level books, guides & magazines.Taking a closer look towards it, a number of adept people of architectural field have opened up wings for the students and newbie’s who wish to be a part of the industry. A good design is a mirror of healthy time, smart work, enhanced project management level, culture and lastly; startling implementation at each phase. With the changing era, the language of design has taken a toll while taking it to digital communication world.

Let’s have a sneak peek in the world of “Architecture” combined with modern art; of course we belong to 21st century!

All of them have been moving across best technical standards with the base of fresh conceptual design, Varied experiments with the space to make it look alike your dream looks; be it your office, house or hotel/restaurant/lounge bar.

1. Studio 69

Having a group of talented architectural professionals, this firm has got good ranking from the market, in past few years. Having a crystal strategy of preparing design and then taking the approved concept to implementation level has made their brand name remarkable not only in Bangalore, but elsewhere too. Being a full-fledged firm of Architect and Interior Design, they offer effective solutions and ensure on-time completion of the projects.

2. Planet 3 Studios

This firm has been ranked ahead because of its inventive thinking, high-end approach towards technology touched with latest designs. The two smart founders; Santha Gour Mattoo and Kalhan Mattoo has built up a huge portfolio that consists of buildings, plots, schools & colleges, retail outlets & shops, spas & resorts, hotels & restaurants and other industrial projects. Moreover, this firm has been thinking on the terms of environment sustainability where in they utilize the design via apt technologies and labour locally.

3. Yantram Studio

Here at Yantram Studio, the creative and technical staff has been trained under the supervision of experts for various aspects such as:

• Project Development
• Visualization
• Design
• Execution

It has earned fame for its specialized 3D Design, Interior Design, Architecture, Modeling and Animation. The 360 Degree Panoramic Tour and Product Modeling is very diversified and contemporary in its structure. And this has certainly extended its arms towards accomplishing huge projects successfully.

4. ZZ Architects
Lead by a team of two talented guys, Zubin Zainuddin and Krupa Zubin, ZZA has made its name to the list of top ten Architectural and Interior Design Firms of India. Having a team of more than 50 such people, they believe in making extensive use of CAD as well as 3D Modeling to increase their potentiality and making optimum use of latest tools & techniques. ZZA has offered its services to commercial, exhibitions, residential, institutes, salons, etc. with highly creative concepts edged with master planning.

5. Studio Essemble

This firm has been welcoming amateurs along with graduates having minimal approach towards architecture & interior design industry. They possess the strength of:

• Urban Development
• Interior Works
• Unique Design

With a view of making the space having an ideal architecture, this firm has gone up for transforming each design opportunity to reality. They have designed and prepared models ranging from old to urban new landscapes and residential remodels too. Additionally they also provide internship opportunities.

6. Mindspace Architects

This firm is owned and guided by Mr. Sanjay Mohe & his super amazing team of experts under him to work upon projects, they showcase splendid work. Having around 30 years of immse experience in architectural field, their work has been recognized for National as well as International Awards. It has a strong portfolio for making research labs, residential plots & projects and IT plots.

7. Abin Design Studio

This studio has earned plenty of accolades; covering national as well as international up head. It believes in previewing and then making an artistic expression which people can really immerse into! They develop their projects with a finesse touch to effect it to realm!

8. Urban Studio

Pronit Nath and Amisha Thanawala are two master minds behind this firm’s success. Their designs simply focus upon simplicity, elegance and not to forget the feature of “cultural mutation”. They too are socially responsible for their designs with are replica of the imaginative world with minutest of master planning over the space.

There are a lot of firms in India who are headed by professional architectural heads has developed to its peak with the base of establishing a pillar of sustainability over latest technology.

Virtual Reality Oculus Application developed in Unreal (UE4)

For more details please visit our website: http://www.yantramstudio.com/virtual-reality.html

This is Virtual Reality Showreel of YantramStudio consist of all Demo. 1. 3D Virtual Reality Application for Cardboard (iOS,Android, WerbGL) 2. 3D Virtual Reality Application for Desktop, Touchscreen, Oculus, HTC Vive 3. 3D Interactive Web Application. 4. 360 Degree Virtual Panoramic Tour for Interior and Exterior 5. 3D Virtual Floor Plan 6. 3D Virtual Shopping Mall 7. 360 Degree Video Animation in 4K.

For more details please visit our website: http://www.yantramstudio.com/virtual-reality.html

3D Architectural Walkthrough & Fly through animation for residential apartment Canada. For more details please visit our website: http://www.yantramstudio.com

There was a time when applications with augmented Reality (AR) were merely concepts. But today, this concept has made its way into the real world. It works by superimposing digital content atop of our physical surroundings, thereby enhancing our interaction with our surroundings. Thanks to AR app development, we now have plethora of applications integrated with this technology. But, not all of them are worthy enough to stay in your smartphone.

To make things easier for you, we have listed the five most popular augmented reality apps which are worth trying.

Pokemon Go

Pokemon Go can be tagged as the application that made the concept of AR clear to common people. This marvelous creation of Niantic gained huge popularity. This enticing game enables its users to catch Pokemon in the real world. The game makes use of GPS and camera. The camera shows you Pokemon in the real world while the GPS is used to mark your location. You can have around 150 pocket monsters with you.

The game is so engrossing that users often forgot to take note of their surroundings. Its official website now offers safety tips for its users. Sure enough, you cannot miss out on an application like this.

Ink Hunter

Inkhunter is a unique and fun-filled AR app that lets you check out pre-made tattoos. The application offers you its own designs, but you can also upload and try out your own designs. You can orient the tattoos in any position and on any part of the body. With a little help from the in-app editor, tattoos appear close to real life. Previously, it provided support for black-and-white tattoos, but after its latest update, it now provides support for colored tattoos too. Though it won’t come handy for larger ones, for smaller ones, it gives reasonably good results.

Google Sky Map

Star lovers are sure to get smitten by this amazing creation of Google which enables users to identify almost anything in the starry night sky. After installing it, simply point your phone upwards, and you can view different celestial objects like stars, constellations, galaxies and planets. You can do real-time identification of almost anything that comes under the radar of your phone’s camera. You can even search for specific stars and planets that are not clearly visible on your screen.

Wikitude World Browser

With a simple Internet browser like Google Chrome, you can do so much with Internet. Just think of all the things you can do with an AR browser. No wonder it is regarded as one of the classic examples of augmented reality app development. This virtual browser has over 3500 associated content providers and serves you with the best possible relevant information regarding landmarks, restaurants, and other information that you will find extremely useful during travels.

The browser shows Wikipedia articles with detailed information on landmarks. Its extra features like enabling users to share locations via Facebook works as icing on the cake.

Layar

For any AR development company, to create something intriguing like Layar must be the objective. Now part of the Blippar group, Layar was founded in 2009. Today, it is considered as a global leader for AR and interactive print technology. Starting from musical content to happening events, Layar furnishes you with information by simply scanning compatible printouts. Aim your camera at any poster, flyer or magazine cover and suddenly, you can find online links appearing on your screen.It uses Accelerometer, built-in camera, compass as well as GPS to serve you with relevant information. No wonder it was announced as a Technology Pioneer for 2011 by the World Economic Forum.The apps listed above give a glimpse of the potential of augmented reality app development. The marketplace of AR development is sure to get bigger, and if you’re thinking of jumping into this bandwagon then, perhaps, it’s the right time. Collaborating with a renowned AR development company is a good choice as it will leave you with viable options and will also provide you with professional help to get the best of the industry.

Commercial (Office Space) 3D architectural (Interior – Exterior) 3D Walkthrough and Flythrough Animation in Canada.

We just require basic input from your side to make the perspectives and 3D walkthrough to look as localised as you want. This video contains all areas of property like exterior elevation view of both buildings, outside open parking, under ground parking, lobby, elevator, office interior with detail furniture and finish of reception area, conference area, pantry, work stations and more.
We made all camera animation in that way where a client can easily understand architectural space of each area.
Yantram Architectural Studio makes the rendering understandable, unique, and perfect which gives unforgettable experience with an exclusive visual treat.

For more details please visit our website: http://www.yantramstudio.com/3d-walkthrough-animation.html
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Contact Person : Ruturaj Desai
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Email : info@yantramstudio.com

Project: 360° Panoramic interactive VR (3D Anaglyph videos) | Cancer Tumour Treatment
Client: 858. Sherri
Location: Columbus, Ohio

Treatment Video: https://youtu.be/W1up8kMVH9s
For More: https://yantramstudio.com/medical-animation-outsourcing.html

Interactive 360° Medical VR ( Virtual Reality videos ) Animation (3D Anaglyph Video – Stereoscopic 3D Animation) – Bladder Cancer Tumor Treatment by medical animation Virtual Reality Studio. This video Image Synergo’s product – catheter can cure bladder cancer tumor and its cells easily. This image is developed 360°, 3D anaglyph, 4K resolution can be seen in VR – Virtual Reality cardboard device and also wearing 3d glasses by. Virtual Reality Studio can develop any type of 3D Interactive VR Solution for many industries. As a virtual reality developer, our main expertise is virtual reality apps development and virtual reality application for Medical, Real Estate, Commercial Real Estate, etc. Virtual reality studio We are a creative technology studio specializing in highly immersive content and interactive applications. Virtual Reality is a Real-Time Process for all types of development hence it does not require post-production.  

Augmented reality (AR) and virtual reality (VR) are the two most discussed topics of the gaming world. Both show a promising growth and their most remarkable similarity is their capability to alter the perception of the world around us. However, there are major differences between the two technologies, and comprehension of the differences is required to make optimum use. A short introduction, therefore, is needed for conceptual clarity.

What is AR?

AR is a technology that layers the elements of a real-world environment with computer-generated sensory enhancements like sound, graphics, or GPS data. Through Augmented Reality(AR) app development, end users are surrounded with a world which is more interactive and can be digitally manipulated. Information from an AR app usually overlaps the real world but, one can easily tell them apart. A person can perceive the components of the digital world into his or her real world.

What is Virtual Reality?

The term ‘virtual reality’ refers to technologies that generate realistic sounds or images with the help of VR headsets. Virtual reality development replicates real environment in an imaginary setting. The physical presence of end users is simulated in this replicated environment. The imaginary setting is displayed through a VR headset and is arrayed in three spatial dimensions.

A person using this equipment is able to ‘virtually feel and interact’ with the artificial world. Also, one can have a first-person view in it which is why the word immersive is often used to describe this technology.

AR vs. VR

The first major difference between the two lies in altering the perception of our presence.
Augmented reality supplements or rather ‘augments’ our current reality with clear visors, but does not change our environment. Virtual reality, on the other hand, acts as a virtual portal that takes its users to an entirely different world. Once you put on a VR headset, your real world is blocked out from your vision. You are transposed to some other place.

Without any doubt, VR sounds more exciting but, it is definitely not something that one can think about using in day-to-day life. For instance, think about wearing a headset in a public place. Practically, it does become difficult as well as dangerous to move in a state where you are completely shut off from the real world. VR may be more immersive but AR offers more freedom to its users and is also more useful for marketers.

Perhaps, that is the reason why Tim Cook, Apple’s CEO, stated that he was more excited about augmented-reality development rather than virtual one because the former enables individuals to be present in the real world, but at the same time, it allows improvement on the present conditions. Pokemon Go is the most classic example of AR app. Besides gaining massive market acceptance, it also infiltrated our daily lives. Any AR development company that wishes to hit the market big has lots to learn from this app.

The Future of ‘Reality’ Technologies

Both AR and VR have made dramatic improvements. Virtual startups are introducing their way into the industry to expand the sensory experiences of users. In terms of commercial success, augmented reality has an upper hand, but that does not undermine the rapid growth that virtual reality has shown. However, given the present adoption ratio of these two technologies, it is clear that a VR development company will need to work harder to reach up to the platter of mass acceptance.

Contact YantramStudio.com for your augmented reality developer requirement!
Email: info@yantramstudio.com

Article source: http://yantramstudio.com/blog/virtual-reality/augmented-reality-vs-virtual-reality-what-are-the-differences/